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BRAND DEVELOPMENT

Developing brands are an extension of what Leyline works on everyday, giving people a lifestyle (and music) choice that resonates with an individual and stimulates their interest enough to join an extended community whether that is through receiving information online or through the post or experiencing a brand first hand. Brands are not built overnight. Integrity and working to longer term objectives are the building blocks to instil trust and loyalty in any product and although short term impact is important, lasting the distance is what counts. Short term campaigns work as part of a series of other campaigns and Leyline is adept at either.